CLIENT WORK
ICECO COOLERS
Product Review & Brand Storytelling
Created a multi-platform content campaign to showcase the ICECO VL45 Pro S portable fridge/freezer to the overloading and truck camping community
CLIENT
ICECO
ROLE
Creative Direction, Photography, Videography, Content Creation
DELIVERABLES
YouTube Review, Photography, Blog Article, Social Media Assets, Affiliate Campaign
YEAR
2024
THE TASK
ICECO wanted authentic content that demonstrated the real-world performance and value of the VL45 Pro S to a new audience. The goal was to educate potential customers and drive conversions through honest storytelling and firsthand experience.
MY ROLE
Creative Direction
Product Photography
Videography
YouTube Production
Copywriting
Affiliate Marketing
Community Engagement
THE SOLUTION
I developed a multi-platform content campaign that showcased the ICECO VL45 Pro S in an overlanding setting. The content focused on solving problems, showing real-world performance, and helping the audience make confident buying decisions.
DELIVERABLES
LONG-FORM YOUTUBE REVIEW
In-depth review and real-world testing published on Jon’s Camping (16k+ Subscribers)
PHOTOGRAPHY
Lifestyle and product photography for web and social media use
WRITTEN REVIEW
SEO-optimized blog article featuring product benefits, testing, and real-world application
SOCIAL MEDIA ASSETS
Short-form content and images for Instagram, Facebook, Tik-Tok, and Pinterest
AFFILIATE CAMPAIGN
Custom discount code and affiliate promotion to drive sales.
LET’S WORK TOGETHER
I partner with outdoor brands to create authentic content that connects people to the products and places the love.
Send an email to jon@heyjonmoore.com or click the button below.