HI, I'm JonA CAROLINA BOY WITH A CREATIVE STREAK.
I believe the best stories begin with people.
Every organization doing meaningful work has a human story worth telling. Whether it's a craftsman refining a skill over decades, a guide introducing someone to the outdoors for the first time, or a nonprofit protecting the places we love, the people behind the work are what create lasting connection. That's where every project begins.
Over the past decade, I've partnered with outdoor brands, makers, nonprofits, and experience-driven organizations to create documentary films and photography that build trust through authentic storytelling. Rather than focusing on products alone, I look for the people, places, and processes that give them meaning. Those are the stories audiences remember long after they've forgotten features or specifications.
I'm drawn to work rooted in craftsmanship, conservation, and community. The stories shaped by hard work, tradition, and a deep connection to place. My goal is simple: to create timeless visual stories that honor the human experience and help organizations share not only what they do, but why it matters.
SELECT CLIENTS
JETBOIL | EUREKA | CHUMS | PATAGONIA PROVISIONS | YAKIMA | ICECO COOLERS | OUTSIDE VAN | THOR MOTORCOACH | KUHL | FARM TO FEET | CLOUDLINE SOCKS | ENO | NCOAE | ASTRAL | NOCS PROVISIONS